Name/Business Name: Kristin Deavers Photography
What type of photography do you shoot? How long have you been in business?: I started my photography business in 2008, and it has slowly changed over the years. In 2013 I was finally able to take a leap of faith and leave my “Office Space” job and focus on photography completely. Currently I specialize in weddings and families. I am also pretty passionate about animal rescue and donate my photography services to an awesome organization called Project Pearl. They work in conjunction with our local county animal control to help increase adoption rates in our area.
Where are you located?: King, North Carolina
When did you first join the Kraft & Jute family?: 2-3 years ago – and I haven’t looked back since!
Name your favorite Kraft & Jute packaging product that you can’t live without.: K + J offers packaging that is totally ME! When I used to offer DVD’s I couldn’t live without the stitched kraft DVD sleeves, but now that I’ve shifted to USB’s I am in love with their burlap USB pouches and corrugated presentation boxes.
Best advice that you’ve ever been given in your photography career?: Don’t worry about what everyone else is doing (it’s a distraction). Be YOU! Your ideal clients are investing in you! Trying to be someone else (in presentation or methods) won’t ever work or feel fulfilling.
If you and your camera were invisible for one day, what would you shoot?: My daughter – I wish I could bottle her up while she’s still this sweet, innocent age (she’s 4). I’m obsessed with documenting her! She’s our only and when she’s all grown and I’m old and crusty, I want to make sure I remember everything.
Tell us a story of something funny, embarrassing, or suspenseful that happened during a shoot.: Every shoot with me is funny and I am CONSTANTLY embarrassing myself! All for the sake of getting relaxed and happy folks in front of my camera. It really does help! Photography can be intimidating – as a photographer and as a client, and the more you can do to connect with folks as a real person (instead of the person wielding this huge, scary piece of plastic and metal), the more relaxed and true to life your images are.
Ever split your pants or get injured all in effort to capture that special shot?: Never any pants splitting, but I do have some really exceptional “photographer poses” that help me stoop or squat into the perfect angle for detail shots or little ones. I always tell my clients “My awkwardness = photography awesomeness”. That’s never failed me (yet!).
If you were in a public area and everyone was skipping instead of walking, would you join the fun?: Of course! I’m the one leading the pack! If embarrassing myself helps others have fun, I’m all about it!
Why do you feel that packaging is so important to your brand?: Your entire client experience, from start to finish should be consistent with your brand. For me, I like a natural, clean look and K+J delivers just that! When I present my clients with their images, I want them to take away a beautiful, finished product, and that includes taking the time to package their items with all the fun packaging that K+J offers, while adding my own personal touches that are consistent with my brand. It’s all about setting yourself apart from others in this industry, and packaging is a super important step!
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