It’s our 100 Day Challenge! Wondering what the heck is it? We’ve decided to challenge ourselves and to post new content to our social channels for 100 days! To be honest I’m already feeling a little daunted by the task.
But we know that to market the business, stay top of mind with our customers, share great new product ideas, and to help educate on the value of packaging as a marketing tool, we need to do this. Repetition and consistency are the keys to successful marketing.
So for the next 100 days we will embark on this adventure. And along the way we want to be transparent with you about the process in hopes that we’ll be able to share some great tips and tricks that you can use in your photography business.
Our goal is to:
- to share what’s new at Kraft & Jute
- encourage you to share what’s new at your studio / business with your following (and us, we’d love to see)
- inspire creativity through the use of images and video of other great client packaging
- get inspired from you to be creative (we’ve seen some of your images and they are awesome!)
- pass along pieces of great marketing content that bring value
If any of this sounds like it might help you, follow along with us on this 100 day challenge! We’ll be using the hashtag #100DaysofKJ to track it!
Ready, Set, Go!
I’m a business owner (mom, wife and a bunch of other things) and sometimes I get overwhelmed. How about you?
I’ve said this before in a post but I love learning, so I’ve been reading many books lately and the one I’m currently reading has been giving me some great motivational support at a time when things are loading up and getting busy.
So I’m going to share one of my favorite points from my most recent read:
“Most of us go through life as failures because we are waiting for the ‘time to be right’ to start doing something worthwhile. Do not wait. The time will never be “just right”. Start where you stand, work with whatever tools you may have at your command, and better tools will be found as you go along.” (Think and Grow Rich, Napoleon Hill, 2005)
So here is where I start! I’ve been thinking about this idea for awhile now, but I’m starting. I love to teach, counsel, help and see other’s grow – in whatever part of life or business it may be.
You are a busy and growing photographer/creative/artist/designer (insert own description). I want to help! Do you have questions about what to do with your prints and packaging? Do you wonder how you can make a better impression on your clients so you can get more bookings? Do you not even know where to begin to look like you have it all together?
If you answered yes to any of these questions, email us at email@example.com and say HELP! Ask us your questions, my team and I here to help/teach/counsel. I’ve thought about putting together a formal type of program for this, but right now I’m just Starting Where I Stand!
Let me know if I can help! Or if this type of service is valuable, wasteful, or a pipe dream!
In the digital age of photography, we all struggle with the best way to deliver our images to our clients. One of the most popular delivery methods today is in the form of a USB or flash drive. As more and more PCs and Macs are produced without a CD/DVD drive, the USB drive is a terrific alternative. USBs allow you to give your clients a tangible product that provides instant backup of their digital files. Available in many gigabyte sizes, as well as in bulk quantities, the USB drive itself can be branded with your photography business’s logo and is really easy to download to or upload from.
But don’t stop there. Handing your clients a USB or flash drive is tangible, but maybe not as memorable as it should be. Look at creating an emotional unveiling of their images by including the client’s USB or flash drive in its own package. At Kraft & Jute, we offer three naturally-inspired USB packaging solutions.
1. Corrugated USB box
Measuring 4″ X 3.25″ X 1″, this flash drive box can double as a business card holder, wallet-sized print box, or small gift box filled with treats for your clients. We include tissue paper inside and the jute string for tying closed.
2. Corrugated USB pillow box
The inside dimensions of this USB pillow box are 4″ X 4.5″, perfect for sending your clients a flash drive with all of their digital images! Include your logo on a hand-stitched card (optional), and enjoy the ease of packaging with the piece of kraft tissue paper (included).
3. Burlap USB pouch
Available in many colors, our burlap pouches offer a simple, yet stylish, way to deliver a client’s USB drive.
Do you have a great way to deliver your picture-packed USB drives to clients? Show us @KraftandJute on Instagram or Twitter!