“Going the extra mile shows you truly care, and makes clients feel like they are more than just a paycheck to you. When you’re invested in a client, they will invest back into you.” -SJ Videography
“Delivering or mailing a wedding package is delivering your final product, and you want your client to be excited about the whole package and leave a lasting impression. I think your packaging shows how much you care about what you do and the products inside.”- Frankie
Frankie Photography, LLC.
What type of photography do you shoot? How long have you been in business?: I am a wedding and portrait photographer, and have been in business since 2011.
When did you first join the Kraft & Jute family?: I think it’s been about a year!
What steps did you go through when creating your packaging? Any advice to photographers beginning to use packaging?: I had a hard time finding the perfect packaging for my business until Continue reading “Frankie Photography | Featured Photographer”
Name/Business Name: Amanda Verhoeve Photography
What type of photography do you shoot? How long have you been in business?: I mainly shoot families, couples, seniors and specialize in equine photography. I opened for business in 2012 at 17 years old !
What type of photography do you shoot? How long have you been in business?: I have been in the business for about 19 years. Although I am known primarily for my Senior work I run a full-time full-service studio shooting seniors, events, children, families, and babies.
Something new has bloomed at Kraft & Jute!
We love the simplicity of our photography packaging. It offers a natural beauty and gives you the opportunity to personalize your delivery with the elements that speak to your brand or to your clients. One way to dress up your boxes, USB pouches, or album wraps is with our brand new Sola flowers!
They add a beautiful final touch to any photo package, but we especially love how they coordinate with our new linen line!
Available in many different colors, each Sola flower is a hand-crafted blossom made from a tapioca plant. While they are deceptively petal-looking, these flowers are made from a soft wood and tie in nicely with our other natural-inspired goodies.
The best thing about these flowers? They never die, and your clients can easily un-clip from the packaging and re-use over and over! Turn into hair accessories, dress up a purse or tote, keep a scarf in place, or create a pop of pizzazz on your young daughter’s dress or tutu. Every time your client grabs that Sola flower, they’ll be reminded of you!
Now available, these accessories will be a fun and flowery way to spruce up your photo packaging. Be sure to share your packaging images with us @kraftandjute.
Name/Business Name: JW Photography
What type of photography do you shoot? How long have you been in business?: Two and a half years, but I’ve always had an obsession for photography. I tend to shoot lifestyle portraiture. I try to avoid posing as much as possible, but will guide clients when they feel uneasy. If I’m shooting children I tend to let them be themselves and capture the moment.
Where are you located?: Metro Detroit, Michigan
When did you first join the Kraft & Jute family?: May 2014. I’m brand new!
Name your favorite Kraft & Jute packaging product that you can’t live without.: I love the Kraft CD Sleeves and their DVD’s. A lot of other places want you to print huge quantities and that just isn’t something that is necessary for me. Kraft & Jute allows you to have beautiful branding items without quantity limitations and that’s what appealed to me the most.
Best advice that you’ve ever been given in your photography career?: “Don’t think about making art, just get it done. Let everyone else decide if it’s good or bad, whether they love it or hate it. While they are deciding, make even more art.” – Andy Warhol
If you and your camera were invisible for one day, what would you shoot?: Concerts. It’s my happy place away from photography. If I could some how photograph my favorite bands live, I’d be in heaven.
Tell us a story of something funny, embarrassing, or suspenseful that happened during a shoot.: The very first senior session I shot (a cousin of mine, fortunately), had an idea to sit on a very large tree branch that really wasn’t more than four feet off of the ground. Within moments of me putting the camera to my face, she completely slipped around the branch and fell into the dirt. No one was injured, thankfully. She was in hysterics, laughing! I have images of this and we still laugh about it to this day.
Ever split your pants or get injured all in effort to capture that special shot?: No, but there have been plenty of times I’ve walked away from a shoot soaking wet and dirty from lying on the ground, kneeling, getting myself into bushes for an artistic framing shot, etc.
If you were in a public area and everyone was skipping instead of walking, would you join the fun?: No, I would capture the moment with my camera!
Images courtesy of JW Photography
The tulips are blooming, the sparrows are chirping, and the sunshine breathes new life into everything around us! This spring, dust off the cobwebs and get yourself organized and prepared for a successful photography season. Your packaging solutions can help reinforce your brand – and efficiency – before the sale, during the photo shoot, and post sale. Here are some tips for spring cleaning your photography business.
BEFORE THE SALE
Being organized is important for any business, and it will help save you time and energy in the long run if you find order and balance before the chaos of the busy photography season sets in. For example, take the time this spring to restock your inventory of stationery and envelopes, shipping labels and note cards, contracts and print releases, and your most-used photo packaging products. Devise a system for keeping track of your important paperwork, whether that’s storing in folders and filing cabinets or inside a scrapbooker’s tote. A burlap pouch is perfect for receipt keeping, and did you know a box that holds wallet-sized pictures can also store your business cards neatly and conveniently? Take the time to focus on making your home or studio office as tidy as possible, which will help you stay ahead of the game as your booking calendar fills up.
We also recommend having a few “grab & go” consultation kits prepared for those last minute client meetings. Fill a burlap photos tote with a sample album and prints, along with a two-pocket folder pre-stuffed with your pricing sheet, contract, and print release forms. Toss in a small USB pouch filled with candies or other treats, so you always have a small token of appreciation on hand to thank new or potential clients. Your clients will be impressed that your pre-sale packaging has a look consistent with the stylish packaging in which you will be delivering their images. Go you!
DURING THE PHOTO SHOOT
In addition to having your gear ready to go, you probably have a photo shoot survival bag packed full of items designed to address any snafu that arises: tape, sewing kit, rain wear, blankets, screwdrivers, 3-to-2 prong electrical adapters, clear nail polish, straight pins, water bottles, and power bars. You should never leave home without a dozen or so business cards, and we have a great 9″ burlap pouch that will protect your iPad or tablet when you’re out and about. Showing up on site organized and prepared will make you more confident, and your clients will take note of how you thought of everything!
Your photo packaging helps define who you are as a photographer, as a brand. Whether you present your clients’ photos in the form of a flash drive, photo book, or loose prints, your packaging should have a consistent look across all media. Experiment with your packaging this spring so you know how your photography packages will be presented all season long. You will also want to add some coordinating note cards, so you can include branded thank yous in your post-sale routine. Take the time to devise a way to track your clients and send follow-up gifts to stay top-of-mind when they (or their network of friends) need a photographer in the future. Having your post-sale strategy in place now will make it easy for you to follow through with every client you book this season.
Share your spring cleaning successes with us by using hashtag #clutterfreepkg on Facebook, Twitter, or Instagram!
What other spring cleaning tips have you found beneficial for your photography business?
Who knew pairing antlers, flowers, and kraft paper together were a match made in heaven? This weeks featured photographer, Tammy Duncan of Antebellum Photography, takes full advantage of enhancing her already awesome brand with our one of a kind packaging products. Find a short interview and product pics from Tammy below and see for yourself how she takes her brand to the next level with the help of her favorite Kraft & Jute products.
Name your favorite Kraft & Jute packaging product that you can’t live without.: The burlap print pouch. I gift every client 4×6 prints of their session and that is a great way to present them and also for the client to store them.
Best advice that you’ve ever been given in your photography career?: You don’t need to impress other photographers, they are not potential clients!
If you and your camera were invisible for one day, what would you shoot?: I would love the follow Taylor Swift around. Her life and career are so fascinating to me!
Tell us a story of something funny, embarrassing, or suspenseful that happened during a shoot.: I was shooting a baby outdoors and she pooped on one of my props! I don’t shoot newborns so I’m not very good at handling them it was for a friend.
Ever split your pants or get injured all in effort to capture that special shot?: No thank goodness!
If you were in a public area and everyone was skipping instead of walking, would you join the fun?: YES!
Want to be a featured photographer on the Kraft & Jute blog? Click here!
We have learned a lot this past year; we tried out a new website that featured an online designer, making it easy to upload your artwork and instantly approve the design layout. However, the online designer proved to be more of a hassle than a help. There were so many issues with that website; functionality was limited and the support from the hosting site frustrated us to no end! Our questions went unanswered for days. Navigation was cumbersome and you couldn’t zoom in and see our products close up. These features were important to us and ultimately to you, so we’ve decided to change up a few things.
- Our goal with this new website is to improve and simplify the way you shop at Kraft & Jute. We believe your shopping experience with us should not only be fun, but fast and easy. So you’ll find no designer, but instead an easy upload artwork button and then we’ll perform the layout magic.
- The shopping cart allows you to zoom in and see our products up close and personal – we want you to see all the personal details that go into each of our hand-crafted goodies.
- All three of the Kraft & Jute boutiques: Packaging, Wedding & Home, are under one location. You can easily shop and order other fun Kraft & Jute products and check out in one easy shopping cart transaction.
- The new site is mobile-friendly so you can easily shop while you’re on the go!
- With the opening of the new site we are also introducing our new burlap and chevron colors! They can stand alone or pair up with other colors and textures for one cohesive feel. New colors available in all of our burlap and chevron products.
Thanks for being a friend of Kraft & Jute, we are always looking for ways to make things simple and easier for you. Let us know what you think about the new site and the new product extensions and have a great New Year!
Jessica & Melisa
CAUTION! This weeks featured photographer is HIGHLY flammable. But only when candles interfere with her head full of curls while capturing an awesome shot. 🙂 Amelia Moore of Amelia J Moore Photography became friends with Jessica (creator of Kraft & Jute) while living in Nashville through Amelia’s husbands production company, Athentikos. Amelia has been with Kraft & Jute since we first opened and continues to be nice enough to act as our lab rat whenever we need a new product tested. When Amelia isn’t shooting photography, she works alongside her husband at Athentikos and together they have produced two films about slum and street life in Guatemala City. Oh…did we mention she was also the photographer for Kristin Cavallari (MTV’s reality show The Hills) and Jay Cutler (Chicago Bears Quarterback) wedding this past summer? Yeah…no big deal, right? Read below for our interview and product photos from Amelia as well as a list of the Kraft & Jute products seen in this post. Enjoy!
Where are you located?: Nashville, TN
What type of photography do you shoot? How long you have been in business?: Seniors
(my FAV!), Weddings & Families. I have been in business 2 years full
time; but have been professionally shooting about 9 years.
When did you first join the Kraft & Jute family?: When they first opened their “doors”
What do your clients say when they see your Kraft & Jute Packaging?: I get several comments about my DVD
packaging!! They love it and probably think I put it together, SO THANK
YOU for making me look good! I also get compliments from the USPS gals
when I ship the small envelopes!
Name your favorite Kraft & Jute Packaging product that you can’t live without.: I love the DVD package. And I’m excited about the
Best advice that you’ve been given in your photography career?: Decide what’s best for you, what you are drawn too
and your business model; and don’t try to copy someone else. Of course,
their experience can help or inspire you. But just because someone does
something a certain way, doesn’t mean it’s best for you. (examples: to
sell digital images or not; to diversify; to in-person sells, etc.)
What is your most used Photoshop (or Lightroom) tool, plug-in, or action set etc.?: Right now, I LOVE Paint-The-Moon Actions. I typically
only use 4-5 of the actions, but I LOVE THEM.
If you and your camera were invisible for one day, what would you shoot?: Well, my
husband and I do documentary work (he’s a film producer with his
production company, Athentikos). We have produced two films about slum
and street life in Guatemala City. Ironically, I rarely get to take
photos because it can be dangerous and there’s already a few cameras
out. I would love the opportunity to do some more documentary work. But
on the flip side, it would be super fun to document and experience what
my kids do in school all day.
We want the good stuff here, so don’t hold back. Tell us a story of
something funny, embarrassing or suspenseful that happened during a
shoot.: I caught my hair on fire. At a wedding. And ironically the bride
and a portion of her guests were hair stylists. Yep. Note to self and
others: always look behind you when you are photographing near candles.
My hair only ended up smoking. But after I broke down crying and ran out
of the house, the most embarrassing part was walking back into to the
venue that smelled burnt hair!
Ever split your pants or get injured all in efforts to capture that special shot?: See my above answer 😉
If you were in a public area and everyone was skipping instead of walking, would you join the fun?: YES!
What is your current state of mind after completing this survey?:
I’m smiling… but still contemplating the “invisible” answer (which I
ended up answering after this question)
Kraft & Jute Packaging Products Pictured Below:
Burlap USB/Wallet Pouch – Lined with sherpa
10×10 Burlap Album Cover
Kraft Single CD Sleeve – seen below with jute string & black circle tag
5×7 Kraft Print Sleeve