It’s our 100 Day Challenge! Wondering what the heck is it? We’ve decided to challenge ourselves and to post new content to our social channels for 100 days! To be honest I’m already feeling a little daunted by the task.
But we know that to market the business, stay top of mind with our customers, share great new product ideas, and to help educate on the value of packaging as a marketing tool, we need to do this. Repetition and consistency are the keys to successful marketing.
So for the next 100 days we will embark on this adventure. And along the way we want to be transparent with you about the process in hopes that we’ll be able to share some great tips and tricks that you can use in your photography business.
Our goal is to:
to share what’s new at Kraft & Jute
encourage you to share what’s new at your studio / business with your following (and us, we’d love to see)
inspire creativity through the use of images and video of other great client packaging
get inspired from you to be creative (we’ve seen some of your images and they are awesome!)
pass along pieces of great marketing content that bring value
If any of this sounds like it might help you, follow along with us on this 100 day challenge! We’ll be using the hashtag #100DaysofKJ to track it!
Ahh.. see what we did there?! Why should you bundle? Or why should you let us do all the work while you sit back and deliver beautiful images to clients?
Two words: Saving time
It’s the busy season. Photographers & Videographers are in full swing of weddings, seniors, engagement sessions, and more! Not to mention booking weddings for the next year, planning styled shoots, and making time for life, etc.
We wanted a way to make it “easier” on all our fellow creatives. Something that you could buy, put your personal touch on, and deliver. Easy as pie. So what did we come up with?
What do you get? Delivery Box (8×10 Photo Box) with box filler 8 or 16 GB Flash Drive (engraved with your logo on the front) Burlap Flash Drive Pouch
Bright White Mini Print Release (generic) Notecard + Envelope (personalized with your logo on front)
*YOUR TIME TO SHINE*– We left a spot open for you to add in your own touch. Leave your client with something you know they love, or that you love! (Our favorites are candy, special chocolate, mini wine bottles, extra prints, etc).
When you get the bundle in the mail.. it’s as simple as 1,2,3!
Transfer your images to the flash drive. And while that’s happening… sign the print release card, writing a personalized note, throwing in your own special touch (chocolate or wine, approved by us!).
Slip the flash drive in the pouch, simple tie off. Closing the lid.. and you’re done!
Deliver to your client.
Watch their eyes light up with all the goodness you just gifted to them! (Not optional)
Because it’s more than just delivering images. It’s delivering moments in time, captured treasures, and special moments for your clients.
What type of photography do you shoot? How long have you been in business?: I mainly shoot families, couples, seniors and specialize in equine photography. I opened for business in 2012 at 17 years old !
What type of photography do you shoot? How long have you been in business?: I started my photography business in 2008, and it has slowly changed over the years. In 2013 I was finally able to take a leap of faith and leave my “Office Space” job and focus on photography completely. Currently I specialize in weddings and families. I am also pretty passionate about animal rescue and donate my photography services to an awesome organization called Project Pearl. They work in conjunction with our local county animal control to help increase adoption rates in our area.
Where are you located?: King, North Carolina
When did you first join the Kraft & Jute family?: 2-3 years ago – and I haven’t looked back since!
Best advice that you’ve ever been given in your photography career?: Don’t worry about what everyone else is doing (it’s a distraction). Be YOU! Your ideal clients are investing in you! Trying to be someone else (in presentation or methods) won’t ever work or feel fulfilling.
If you and your camera were invisible for one day, what would you shoot?: My daughter – I wish I could bottle her up while she’s still this sweet, innocent age (she’s 4). I’m obsessed with documenting her! She’s our only and when she’s all grown and I’m old and crusty, I want to make sure I remember everything.
Tell us a story of something funny, embarrassing, or suspenseful that happened during a shoot.: Every shoot with me is funny and I am CONSTANTLY embarrassing myself! All for the sake of getting relaxed and happy folks in front of my camera. It really does help! Photography can be intimidating – as a photographer and as a client, and the more you can do to connect with folks as a real person (instead of the person wielding this huge, scary piece of plastic and metal), the more relaxed and true to life your images are.
Ever split your pants or get injured all in effort to capture that special shot?: Never any pants splitting, but I do have some really exceptional “photographer poses” that help me stoop or squat into the perfect angle for detail shots or little ones. I always tell my clients “My awkwardness = photography awesomeness”. That’s never failed me (yet!).
If you were in a public area and everyone was skipping instead of walking, would you join the fun?: Of course! I’m the one leading the pack! If embarrassing myself helps others have fun, I’m all about it!
Why do you feel that packaging is so important to your brand?: Your entire client experience, from start to finish should be consistent with your brand. For me, I like a natural, clean look and K+J delivers just that! When I present my clients with their images, I want them to take away a beautiful, finished product, and that includes taking the time to package their items with all the fun packaging that K+J offers, while adding my own personal touches that are consistent with my brand. It’s all about setting yourself apart from others in this industry, and packaging is a super important step!
You’ve said, “Sometimes the brown kraft and burlap just doesn’t work for my brand.” And we listened! That’s why we are introducing a WHITE kraft option for your photography packaging and special corporate needs. Don’t worry, we wouldn’t stray too far, the white kraft is still inspired by nature’s wonder, and is made with 100% recycled paper and gives you another great choice for your photo packaging needs.
As always, we can customize your photo packaging with your logo or personal artwork, and each item will feature our signature hand-stitched edging for a simple, beautiful finished look!
You’ll have your clients saying, “ooooh, I love this!”
Let us know below what you think about this new line. What else would you like to see from Kraft & Jute? We’re listening…
In the digital age of photography, we all struggle with the best way to deliver our images to our clients. One of the most popular delivery methods today is in the form of a USB or flash drive. As more and more PCs and Macs are produced without a CD/DVD drive, the USB drive is a terrific alternative. USBs allow you to give your clients a tangible product that provides instant backup of their digital files. Available in many gigabyte sizes, as well as in bulk quantities, the USB drive itself can be branded with your photography business’s logo and is really easy to download to or upload from.
But don’t stop there. Handing your clients a USB or flash drive is tangible, but maybe not as memorable as it should be. Look at creating an emotional unveiling of their images by including the client’s USB or flash drive in its own package. At Kraft & Jute, we offer three naturally-inspired USB packaging solutions.
1. Corrugated USB box
Measuring 4″ X 3.25″ X 1″, this flash drive box can double as a business card holder, wallet-sized print box, or small gift box filled with treats for your clients. We include tissue paper inside and the jute string for tying closed.
2. Corrugated USB pillow box
The inside dimensions of this USB pillow box are 4″ X 4.5″, perfect for sending your clients a flash drive with all of their digital images! Include your logo on a hand-stitched card (optional), and enjoy the ease of packaging with the piece of kraft tissue paper (included).
3. Burlap USB pouch
Available in many colors, our burlap pouches offer a simple, yet stylish, way to deliver a client’s USB drive.
Do you have a great way to deliver your picture-packed USB drives to clients? Show us @KraftandJute on Instagram or Twitter!